What “All Natural” means to us

For a good while now “all natural” has been tacked onto every beauty product out there but there always seems to be a hidden little asterisk, as there is no regulation for that term. According to the FDA there is no regulation for either the terms “natural” or “organic” in the cosmetic industry. What we intend to do as a small, honest, hair care brand is to give you the most transparent view of our products and what’s inside them. That being said, unless you are making your own products in your kitchen, it is near impossible for that product to be 100% natural. For our team, “all natural” means small batch products free of GMOs, toxins, fillers, synthetic chemical, and artificial fragrance and color. On top of that we ensure that we are at the forefront of any bottling and labeling surrounding our goods!